Working with the University of Texas Health Center at Tyler provided us with an opportunity to sift through quantitative data and target specific neighborhoods for the opening of a new clinic.

UTHCT was planning to open a clinic that would be located in a new area of the city for them. We mined through demographic mapping information to see where their most likely new patients would be living. This information was combined with a thorough understanding of their current patient database to compile a neighborhood by neighborhood breakdown.

This breakdown provided the most accurate information to help us plan the most effective use of outdoor boards, and allowed us to accurately target direct mail recipients.