The Greater Tyler Association of REALTORS (GTAR) turned to us for help with their image. Because they served the entire East Texas area – not just the city of Tyler – they felt a new name might be the solution. But due to state restrictions, a name change was deemed impossible.

It was our job to get creative, by adding the theme line “East Texas. Get here fast. Stay here forever." This theme line, along with icons representing the four diverse areas of Forest, Ranches, Lakes, and City properties, promote a larger geographic region.

The web site designated a page to each of these new “areas”. In addition, MLS search pages were developed to make it easy for prospective buyers to search the area and contact the listing agents directly. The result was a new look and expanded understanding of the company, while keeping the original name intact.